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> MarCole Joins IBM's ISV Advantage Initiative to Help Customers in the Retail Industry
Walnut Creek, CA _ November 25, 2003
Partners to Offer Open, e-business enabled, Gift Registry Solutions for Multi-channel retailers

MarCole Enterprises, Inc., a leading provider of in-store and Internet Gift Registry systems for multi-channel retailers has joined IBM's ISV Advantage Initiative, a program designed to provide independent software vendors (ISVs) with technical and marketing support to help meet the specific information technology (IT) needs of small and medium business (SMB) companies. Customers are seeking solutions that help them better integrate processes and applications internally and externally and allow them to quickly respond to changing market opportunities on demand.

Retailers seeking a proven off-the-shelf, customizable Gift Registry system, for in-store and web ecommerce enabled deployment, will find that MarCole's flagship product - Gift RegistryWorks™ meets that requirement. Gift RegistryWorks is built upon a scaleable modular and proven open architecture, which can be customized to meet the diverse yet specific needs of a wide variety of retailers. This market leading architecture has now been made available on Linux to enable retailers to deploy expeditiously in a very cost-effective manner. Additionally a Software Development Kit is available for those who want expedite in-house development based on a proven solution.

Enabling deployment of Gift RegistryWorks on IBM's WebSphere Application Server, with DB2, running Linux - will help MarCole expand into the SMB market faster and more effectively than is possible with proprietary platforms.

David Pava, MarCole VP says that "the company has a longstanding relationship with IBM and is very pleased to join the ISV Advantage Program. As a smaller independent software development and professional services vendor - we really appreciate the increased level of marketing and technical support due to our strengthened relationship with IBM. And of course, the ability to collaborate on joint customer engagements lends tremendous credibility."

MarCole will also work closely with IBM to expand its visibility in the retail systems industry through various co-marketing and sales activities.

ISV Advantage is administered by PartnerWorld for Developers, the developer resource for IBM Business Partners. It is a worldwide program designed to help software developers reach broader markets, lower their costs of doing business, and take their products to market faster. For more information, visit http://www.ibm.com/partnerworld, or call 1-800-426-9990 in North America, 1-770-863-2048 outside North America.

IBM, the IBM Business Partner emblem, DB2, DB2 Universal Database, PartnerWorld and WebSphere are trademarks or registered trademarks of IBM Corporation in the United States, other countries, or both.